📋 Video Summary

🎯 Overview

This video by Caleb Ulku explains a local SEO system designed to help businesses rank in the top three of Google Maps. It challenges common SEO practices and introduces a "Core 30 Method" for building entity relevance and driving local traffic. The video emphasizes the importance of optimizing a Google Business Profile (GBP) and structuring a website to support it.

📌 Main Topic

The "Core 30 Method" for achieving top rankings on Google Maps by focusing on entity relevance, website structure, and external validation.

🔑 Key Points

• 1. Your Website's Purpose [0:26]

- The primary function of your website is to boost your Google Business Profile (GBP) rankings, not to solely drive blog traffic.

- Every URL on your site should contribute to GBP visibility in the top three map pack positions.

• 2. Optimize Your Google Business Profile (GBP) [3:07]

- Choose 3-5 relevant categories for your GBP (not just one).

- List at least 20-30 services on your GBP. - Fill out every box in your GBP, including descriptions, Q&A, and posts. - Post regularly (at least once a week) on your GBP and add photos.

• 3. The Importance of Entity Relevance [6:41]

- Google's algorithms use transformers to understand entities (e.g., "Joe's Plumbing," "Houston," "Plumber") and their relationships.

- Build entity relevance by creating content that shows Google your business is an authority for a specific service in a specific location.

• 4. Website Structure: The Core 30 Method [11:16]

- Structure your website with around 30 pages.

- Homepage: Target primary keywords (e.g., "plumber Houston") in the title tag, H1, and first sentences. - Secondary Category Pages: Use secondary GBP categories as H2 tags, with 50-100 words of content under each and create dedicated detail pages. - Service Pages: Create individual pages for every service you offer.

• 5. Leverage AI for Content Creation [12:16]

- Use AI to generate content, but always edit and add a personal touch.

- Include client stories, local neighborhood mentions, and local events to make the content unique.

• 6. External Validation (Backlinks) [14:00]

- Obtain external links (backlinks) to each URL you create.

- The best and easiest link for local businesses is from the local Chamber of Commerce. - Other options include local sponsorships, youth sports teams, and community events.

• 7. Two-Week Timeline for Implementation [16:44]

- Week 1: Optimize GBP and homepage.

- Week 2: Create the Core 30 content, add images, and start acquiring external links.

💡 Important Insights

• •The "Home" Title Tag Problem: Many local businesses use "home" as their title tag, making it easy to outrank them by optimizing this. [9:04]
• •AI Content is a Starting Point: AI provides the structure and most of the writing, but you need to add local flavor and expertise. [13:02]
• •Google's Algorithm is Based on Math: Google's algorithm judges your website's value based on external validation. [12:11]

📖 Notable Examples & Stories

• • LASIK Eye Surgery Center Example: A Lasik center in Chicago was getting 80,000 monthly visits but few local customers because their website focused on general health content, not local services. [0:47] After restructuring, their local rankings dramatically improved, and calls increased.
• • Plumber Outranking Others: A plumber with only 12 reviews outranked competitors with thousands of reviews. [2:05] This highlights that reviews aren't the only ranking factor.
• • Roofer in Kansas City: Changing the title tag from "Welcome" to "Roof Replacement Kansas City" significantly improved rankings in two weeks. [9:28]
• • Plano Plumber Example: Implemented the Core 30 method, and the plumber saw rankings go from 17 to 2.5 and received 425 new calls. [11:26]

🎓 Key Takeaways

• 1. Prioritize optimizing your Google Business Profile and website structure to build entity relevance.
• 2. Create comprehensive, locally-focused content using the Core 30 method.
• 3. Obtain high-quality local backlinks to validate your content.

✅ Action Items (if applicable)

□ Optimize your GBP. □ Audit and update your website's title tags and homepage content. □ Start creating the Core 30 pages. □ Seek out local backlink opportunities.

🔍 Conclusion

The video provides a clear, actionable system for local SEO success. By focusing on entity relevance, a structured website, and external validation, businesses can significantly improve their Google Maps rankings and attract more local customers.